Commentsell is a social commerce platform that helps grocery stores and retailers run campaigns through channels like Facebook. As the product grew, founder Oskar needed a feature request tool that made it easy to collect feedback, prioritize ideas, and track product work, without introducing heavy tools or complex workflows.
The challenge
Commentsell’s customers range widely in age, and many don’t speak English. Feedback arrives in many forms: messages, screenshots, and quick notes, often mixed together and hard to turn into actionable feature requests.
Oskar had tried other tools, but they felt too complicated to get started with. He needed something that:
- Was simple from day one
- Could double as a lightweight task tracker
- Worked for both internal planning and customer-facing feedback
- Didn't assume a highly technical or English-speaking user base
Why Featurevote
When Oskar started using Featurevote, he quickly realized it could be used as both a feature voting tool and a feature request tool, while also functioning as a lightweight Jira-style workflow.
He tracks ideas, bugs, and internal improvements in one board, and moves items into “In Progress” when work begins. This keeps everything visible without adding process overhead.
Featurevote also matches how feedback actually comes in. Instead of forcing customers to write perfect feature requests, messy input (like screenshots or short descriptions) can be captured and later converted into structured work.
Featurevote made it easy to collect feature requests from customers, even when feedback was messy or incomplete.
“It works almost like a task management tool too.” — Oskar, Founder of Commentsell
How Commentsell uses Featurevote today
Commentsell uses Featurevote to:
- Collect feature requests and bug reports in one place
- Publish changelog updates when tasks are completed
- Manage ongoing work by moving items through statuses
- Turn screenshots and raw input into structured requests using AI
“Most tools feel so complicated, this just works.” — Oskar, Founder of Commentsell
Insights that shaped the roadmap
Using Featurevote in production surfaced a few important needs:
Localization on the public board
Many of Commentsell's end users don't speak English. A public board that automatically adapts to the visitor's language would significantly reduce friction.
One-click translation for posts and comments
Serving both Swedish and international users means feedback often crosses language boundaries. A simple 'Translate' option would make feedback accessible without manual duplication.
Clear visibility when something changes
A simple indicator (dot or badge) when new updates appear in the changelog or roadmap, especially when the board is embedded inside an app.
Flexible and private feedback submission
Some feedback includes sensitive context. Being able to submit feedback privately helps capture issues users wouldn't post publicly.
“A lot of our customers don’t speak English. Language support on the public board really matters.” — Oskar, Founder of Commentsell
Outcome
Featurevote gives Commentsell a single, lightweight feature request and feature voting system to:
- Capture feedback without friction
- Prioritize what to build next
- Track ongoing work
- Share updates with customers
All without the complexity of traditional project management tools.
Commentsell
Commentsell is a platform for grocery stores and retailers that turns social media into a sales channel. Using AI, customers can reserve products via Facebook comments, helping stores boost revenue, sell seasonal items quickly, and communicate with customers through automated messages.
commentsell.com