WorkMirror offers an electronic mileage log for company vehicles, mainly for businesses in the trade industry. As feedback started coming in from customers, support, and sales, the team needed a simple way to understand what mattered most and make roadmap decisions with more confidence.
The challenge
Before Featurevote, WorkMirror had used another feature request tool for several years. When that company went bankrupt, they lost their historical data and were left without a clear feedback process.
At the same time, prioritization was not always straightforward. WorkMirror serves a mix of many small customers and a smaller number of large accounts, which meant raw vote count was not enough on its own.
Samuel also wanted to avoid the common internal debate where decisions get shaped by gut feeling rather than actual demand.
Why Featurevote
WorkMirror chose Featurevote because it was easy to use, easy to understand, and fast to get started with. According to Samuel, the first feedback board took around 40 seconds to set up.
What made the biggest difference was the changelog workflow. Samuel had tested several similar tools over the years, but Featurevote stood out because completed work could quickly be turned into a changelog draft without extra effort.
That gave the team a practical way to both collect requests and communicate major updates back to customers.
How WorkMirror Uses Featurevote Today
WorkMirror receives feedback from three main sources:
- The feature board inside the app
- Customer service reports
- Sales reps add requests from prospects who need a specific feature before buying
The team also uses Featurevote internally when feedback comes in verbally. Staff can log requests on behalf of customers or leads using their email address, so those users automatically get notified when the feature is released.
Votes help show demand, but comments often provide the deeper signal. Different requests may look separate at first, while actually pointing to the same underlying need.
For example, several variations of a request might all connect back to the need to track units that have not yet been assigned to a specific car.
“Sometimes it’s not just the votes, but the comments that show a pattern.” – Samuel, WorkMirror
Insights that shaped the roadmap
A smartphone app became impossible to ignore
WorkMirror originally wanted to avoid building a smartphone app because it was difficult. But when that request received 45 votes and the next closest idea had only 11, it became clear that it needed to move forward.
Localization requests revealed a clear market signal
Norwegian customers were heavily overrepresented in asking for the app in Norwegian. That made translation a much more important request than it may have looked at first glance.
The board also helps decide what not to build
When a complicated integration is requested but no one else is voting for it, the team can confidently leave it out instead of spending time on a low-impact request.
What WorkMirror Appreciates Most
For Samuel, the biggest strengths are the simplicity, the changelog, and the ability for staff to vote on behalf of users. That last part solved a surprisingly practical problem, something he previously had to work around manually in other tools.
WorkMirror uses changelog updates mainly for bigger improvements rather than very small fixes, which keeps communication useful and relevant.
Outcome
Featurevote gives WorkMirror a clear structure for collecting feedback, spotting patterns, and prioritizing roadmap decisions without relying on internal opinions alone.
- Customer feedback from multiple channels is gathered in one place
- Roadmap discussions are grounded in visible demand
- Large and small customer needs can be weighed more deliberately
- Major product updates are easier to share through changelog posts
- The team gets better clarity on both what to build and what to skip
“This tool provides structure” – Samuel, WorkMirror
Who It Is For
Samuel would recommend Featurevote to product owners and development teams that stay close to customers. In his view, many organizations still make product decisions based on opinion or top-down pressure instead of a clear justification. Featurevote helps bring more structure to that process.
WorkMirror
WorkMirror provides an electronic mileage log solution for company vehicles, primarily serving businesses in the trade industry. Using small GPS devices installed in vehicles, they automatically track driving data, helping customers stay compliant and prepared when tax authorities request documentation.
workmirror.com